![]() Key opinion consumers (KOCs) are “normal” buyers who create videos and posts about their own product reviews and recommendations. Live-commerce is efficient because it provides:īrands will have to rely more and more on a strategy that integrates Key Opinion Leader with Key Opinion Consumer since while KOLs have millions of followers and influence the preferences of the masses, KOCs attract more selected consumer niches. This is also called live-commerce, a fusion between live streaming and e-commerce. You can find and buy all kinds of products like apparel, electronics, cosmetics, cars, hotel packages, food and so on. Viewers are able to purchase featured items while watching a video through embedded online links. Livestreaming sessions host real-time broadcasting of video content by presenters such as social media KOLs (Key Opinion Leaders) that model or try out products. Il live streaming è diffusissimo e molto amato in Cina ed ha visto una crescita esponenziale, grazie anche al supporto di piattaforme come Taobao Live, Xiaohognshu, JD Live, Yizhibo, dai mini-program di WeChat ed altri. By the way, men’s fashion, cosmetics, and beauty products also are growing.Ģ020 trends in the e-commerce sector in China Live streaming as a sales medium Snack, mother & baby, and women’s fashion are the top-selling products in 2020. Pinduoduo saw an increase in sales of 108% from RMB 557 billion in Q1 2019 to RMB 1.15 trillion in Q1 of 2020.įoreign brands looking to enter the Chinese market or establish new online sales channels should pay attention to the new trends emerging in China following Covid-19.JingDong grew by 24% in terms of the total value of all orders at the end of 2019.Tmall sales of physical goods had a year-on-year growth rate of 10% in Q1 2020.The three major Chinese e-commerce platforms have seen strong growth: Despite the drama of Covid19, in fact, new opportunities have opened up for brands that have seen e-commerce, a sector that was already worth 36% of total sales in China, growing by 5.9% in the first quarter of 2020. With the lockdown due to the health crisis, the temporary closure of offline stores resulted in a boost to e-commerce as people shifting toward more online shopping. E-commerce is a new opportunity for brands in China
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